Key to a successful global campaign is transcreation. Your translations should target the specific (local) market or audience. This handy five-step guide by Dina Paglia of Acclaro Inc. explains how to use global marketing translation to achieve this goal and more . Five steps in marketing a global audience: assess your campaign and content bring on a qualified translation/localization team and be ready to work together closely (and patiently!) create a transcreation brief hand over to translation/localization agency transcreate. The author also explains how a translation can be edited and refined to truly sound as if it was written for the target market (transcreation). “A Five-Step Guide to Take Your Campaign Global” by Dina Paglia, Acclaro Inc. Copyright image: Davor...
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