When should you outsource your copy?

Posted by on Sep 28, 2016 in Blog, Featured, Portfolio | 0 comments

I follow a number of copywriters and one of them is well-known American copywriter Bob Bly (www.bly.com). I certainly enjoyed Bob’s last piece on “Should you write your own copy?” Bob explains that business owners and marketing managers who fit three criteria often produce copy which is better and more successful than professional copywriters. You are an excellent copywriter. You enjoy writing copy. You have the time to write copy. The reason being is that since they know the product and market well, they have an edge on the professional writer. Half the battle in copywriting is actually knowing the customer and the product. However, unless you meet the following three conditions, Bob Bly says you are better off hiring an agency or a freelancer. So if you are an excellent copywriter, enjoy writing copy and have the time to write copy – do it yourself instead of outsourcing your copywriting. That is, according to Bob Bly. I would like to add another condition which negatively rocks the foundation of the other three mentioned. When working for companies and their publications, I sometimes come across a kind of company blindness which gets in the way of a company’s communications with its (potential) customers. Thinking “outside the box” can be essential in communicating your company’s message effectively to your audience. * Read Bob Bly’s article on Should you write your own copy?   Photo of  Lediberg notebook “I love 2...

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Protected: Santa Claus and Sinterklaas

Posted by on Nov 19, 2013 in Blog, Featured | 0 comments

The other day I came across one of my direct mail letters about Santa Claus and Sinterklaas which I wrote a couple of years ago. Did you realize that Santa Claus is actually a morphed version of Sinterklaas?  Since the story is a fascinating one, I thought I would share it with you.Or so the story goes. Dutch settlers brought the Sinterklaas tradition to New York (US) in the 17th century. Dutch families got together every year to celebrate the anniversary of Saint Nicolas. And they spread the word. In the 19th century “Sinterklaas” or “St. A Claus” started to look more like the current Santa Claus with a white beard and a red outfit. Artists and poets embellished upon this enchanting figure. He became a happy, plump dwarf with reindeer instead of a white horse. At the end of the 1800s Santa Claus evolved into the Saint Nick we all know. It is strange to see one week a good-hearted man full of cheer at a Dutch shopping mall and the next week another one in a different outfit, when many years ago they were actually one and the same. Enjoy the holidays. Whether you celebrate Sinterklaas, Santa Claus or Father Christmas, they are all great traditions which bring us good tidings and lots of cheer.   Copyright photo: Barry Meyer,...

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