Here’s the special full-fledged report by the American association of business information providers ABM and independent research company Forrester Consulting on trends and the impact of B2B media on end users, decision-makers and marketers. How to reach decision-makers: industry-specific digital media During a recession you have to spend your advertising budget wisely. So your shrunken budget has to go the extra mile. Using your website and other electronic media to promote your business is an ideal way of saving advertising Euros. But just how do you attract business decision-makers? What are they looking for and where? Which electronic media do they actually value? New research shows that business decision-makers rank industry-specific¹ websites number 1, industry-specific magazines number 2 and trade shows number 3 when it comes to staying ahead of the competition, growing their businesses and advancing their careers. Maybe you have already heard about this trend, if not, you don’t have to feel bad since a number of business-to-business marketers aren’t aware about these results. They currently spend more on general business websites and traditional media such as broadcast instead of investing in industry-specific digital media. It’s a marketing mix consisting of digital media, an industry’s magazines and events, which reaches this influential group. Once you’ve read this report, you’ll probably think of shifting your approach when it comes to decision-makers. Stars & Tulips can help you attract customers by writing copy business decision-makers want to read. Get in touch with Stars & Tulips to find out how we can help you connect with your customers. ¹ “Industry-specific means pertaining or relating to a specific industry. Controls, regulations, laws etc. can be industry specific. For example, aviation, nuclear energy etc. demand higher safety related rules. Nuclear energy sector for example needs industry-specific regulatory protocols” (definition by Wiki-Answers.com). Copyright image: Svilen Milev, http://efffective.com ...
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